✦ CLIENT SUCCESS   ✦  OPERATIONS   ✦  JACK OF ALL TRADES   ✦  OPEN FOR PROJECTS   ✦  CLIENT SUCCESS   ✦  OPERATIONS   ✦  JACK OF ALL TRADES   ✦  OPEN FOR PROJECTS
hey, i'm salma,

i run the stuff
nobody sees
until it breaks.

Client accounts, ops, teams, deadlines. I'm the person things go through, not around.

30+people led at once
25K+leads managed
300%upsell growth
Salma
that's me :)
started managing accounts before I could rent a car
your clients will stop emailing you at 11pm
ops brain, creative heart
↳ drag stuff around, i don't mind

how many jobs can one person have

Turns out: seven, all at once. Click a hat to remove it.

The Closer

Carried my own leads. Still hit quota.

The Ops Lead

Ran the backend while everyone else just sold.

The Analyst

Watched the ad numbers nobody else was watching. Revenue went up 10x.

The Team Lead

Led the team day to day. Not just managed it on paper, actually ran it.

Salma balancing seven hats
The Designer

Was also the lead graphic designer. Somehow nobody else was pushing pixels but me.

The Producer

Kept 10+ creators, designers, and video editors moving on deadline, all at once.

The Manager

Answerable for a whole team's results, on top of my own.

Carried my own leads. Still hit quota.

Ran the backend while everyone else just sold.

Watched the ad numbers nobody else was watching. Revenue went up 10x.

Led the team day to day. Not just managed it on paper, actually ran it.

Was also the lead graphic designer. Somehow nobody else was pushing pixels but me.

Kept 10+ creators, designers, and video editors moving on deadline, all at once.

Answerable for a whole team's results, on top of my own.

problems i actually ran into
(and how i solved them)

Pinned to the board. Click one for the full story, not the highlight reel.

file 01
↳ tap to open
Lead Leak
file 02
↳ tap to open
UGC 101
file 03
↳ tap to open
The Revamp
file 04
↳ tap to open
Going Viral
file 05
↳ tap to open
The Handoff

things i've actually shipped

Not slideshows. Just what happened when I got involved.

LEADS · TEAM · 20+/15+ VERIFIED file 01

HomeEasy Inc.

Ran 20+ client relationships solo while being the go-to for a 15-person team. Two jobs, same three months.

LEADS MANAGED · 25K+ 3 YEARS file 02

DiscoverMyBusiness

VA to Ops Lead in one role. Owned the pipeline for 25K+ leads and ran the entire machine for 3 years straight.

AD REVENUE · 5X → 10X UPSOLD file 03

AI Product Launch

Moved a stalled ad account to video-first. Revenue went up 5x, then doubled again from constant testing.

FOLLOWERS · ORGANIC · 10X NO ADS file 04

Social Media Growth

Grew a client's following 10x in a single season. Zero paid boosting, just knowing the audience.

okay fine,
it worked
Salma giving a thumbs up
4 for 4. no duds.

what my teams actually said

Unedited, straight off LinkedIn, from people who worked with me.

"

Salma is an absolute powerhouse. During our time together at DiscoverMyBusiness, she was effectively the unofficial head of operations, practically running the day-to-day business. Her client management skills are flawless.

AK
Areeba KamranContent & Digital Marketing Associate
"

Having worked under her leadership is definitely one of the most rewarding experiences I have had, twice. She is an exceptional leader waiting to take charge in any room.

YF
Youmnaa FarhanDirect report at HomeEasy & DMB
"

She doesn't just manage a team, she works right alongside you as a true teammate. She has a unique gift for keeping morale high, even during high-pressure situations.

AK
Areeb KhanCRM & Client Relations Specialist
"

Salma is one of those rare people who can walk into any organization and build both the team and the culture from the ground up, combined with excellent commercial acumen.

AR
Abdul RafayDirect report at DMB
"

Salma is one of the most transparent, smart, focused, kind, yet uncompromising and professional managers I have ever worked with. The kind every business hopes to find but rarely does.

ON
Onyeka Offor NwamuohDirect report at DiscoverMyBusiness

stuff i can open right now

I've never once asked a client to switch platforms for me.

crm & sales
GoHighLevelZoho CRM & DeskHubSpot Follow Up BossClio Grow / ManageFilevine Meta Ads ManagerShopify
project & ops
ClickUpNotionMonday.com AsanaTurboTenantGoogle Workspace Microsoft OfficeAirtable
comms & delivery
SlackZoomMicrosoft Teams Google Meetn8nZapier ClaudeChatGPT

who i am when no one's billing me

Credentials, community work, and the stuff I'd do even without a client attached.

credentials & education

EF SET English Certificate · 85/100 (C2 Proficient)2026
Shopify: Selling Fundamentals2025
Shopify: Marketing Fundamentals2025
Shopify: Digital Marketing Strategy2025
Digital Marketing · Fauji Foundation2022
Social Media Management · Khudmukhtaar.pk
BA Psychology · University of Pécs2025–2028

community & volunteering

Community Volunteer · Youth Club 3 yrs 4 mos

Clothing drives, orphanage outreach, children's storytime and book clubs, and sewing center programs. Coordinated on-the-ground logistics for events with 500+ participants.

Digital Team Volunteer · Deewar e Ehsas 1 yr 11 mos

Designed posters, invitations, and Instagram content for a student-led social services organization.

jack of all trades

(and actually good at most of them)

Sales & Closing Team Leadership Call Center Ops CRM Systems Client Success Project Coordination Creator & UGC Management Account Growth & Upsells Social Media Growth Ad Management Workflow Automation CRM Setup & Reporting Graphic Design Video Editing English–Urdu Interpretation Community & Volunteering

okay, your turn.

However messy it is right now, I promise I've dealt with messier.

start the conversation → or find me on upwork